Cloud Collaboration Workflows for Agribusiness

The Customer

REL Productions has more than 25 years of experience producing award-winning videos that capture important stories for their customers. The video production company collaborates with its clients through iconik, a smart media management solution that allows key stakeholders to select the most eye-catching imagery and perfect music for their videos.

Rod Reding is a seasoned producer and editor for REL Productions. While he serves his customers by creating videos for marketing, sales, and education, he also helps clients manage their media libraries.

Reshoot or Rethink Media Management?

One of REL’s customers is Corteva Agriscience. As the newly formed agribusiness expanded its media library, Corteva officials began to feel the pain of not knowing where their content was stored or what content they owned. When ad agencies or internal marketing departments needed media assets, Corteva leaders faced the difficult prospect of reshooting content in which they had already invested high-end production and talent. In 2017, REL stepped in to offer a solution.

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