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Amanda Greteman Brent Thomsen Laurie DePhillips Scott Holton
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How to Use Visuals to Improve Your Marketing Campaigns

Have you ever sat down to write and wondered if the people you’re trying to reach will even read your article? Or hit Publish and worried your article would get instantly lost in the shuffle?  It can be agonizing to be unsure if your content will stand out or be noticed.

Luckily, we’re here to discuss one of the best tactics you have to grab the attention of your target audience— incorporate visual elements into your marketing campaign. When you consider that a large percentage of the population — 65% or more — are visual learners, it’s easy to see why we need to illustrate our points with infographics, videos, and images.

Think about what grabs your attention as you search the internet. Is it an image of some sort that stops your scrolling long enough to see what it’s all about? Of course the content has to be good in order to keep you there, but that’s a lesson for a different day.

Today, we want to talk about ways to stop your prospective customers from scrolling past by adding eye-catching visuals. And don’t worry if you aren’t a designer, we’ll walk through three simple ways to add some pizazz to your articles.

Infographics

These days, everyone seems strapped for time, merely scanning information they find online, which means an infographic is the perfect way to showcase details about your business and industry. Plus, studies show visuals are processed 60,000 times faster by the brain than text.

But what exactly is an infographic?

According to dictionary.com, an infographic is, “a visual presentation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject.”

An infographic is a means to provide facts and figures in an interesting way. And people share infographics more often on social media for this reason.

Still not sure where to start?

Developing your infographic

Sites like Piktochart make it easy to create an infographic even if you aren’t design-minded. You simply choose a template and then edit by adding or deleting text blocks. From there you can change color, font type and add graphics or videos. Then save and share.

For examples of infographics from various industries, check out infographicjournal.com.  Then start thinking about similar information you could gather from your business to create your own.

Videos

It should come as no surprise that video in marketing is on the rise. Take a look around at Twitter, Facebook and even LinkedIn to see videos being posted, liked, and shared.

In HubSpot’s article, they indicated that Cisco projects global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. And in a recent survey, they found that 54% of consumers wanted to see more video content from a brand or business they support.

The message is clear, you have to create more video if you want to keep up with your competitors and win the attention of your target market.

Planning out your videos

Producing videos may seem daunting, but it doesn’t have to be.

The first point to remember when creating videos is that they should be entertaining.

  • Hook the reader within the first few seconds
  • Be upbeat, engaging, and inspiring
  • Share helpful information

Next, what will your video be about?

  • You could turn an infographic into a video and narrate it
  • You could promote a new product
  • You could do a product demonstration
  • You could share your brand story
  • You could make testimonials available in video format

Making video creation easier

There are many tools to help you create better videos like Biteable, Magisto, wave.video, or WeVideo to name a few. Some come at a small cost, and others are free. Or if your budget allows, you could hire a marketing agency to produce professional-looking videos for you.

Something to keep in mind as you post your videos to your website or on social media, you want to make sure your audience actually wants to see the video —so don’t have it auto-play.

Ever had a video start playing out of nowhere and trying to figure out how to shut it off because you’re at work or in line at the grocery store? Give your audience the option to view or listen.

Images

Although adding images to your marketing content seems like the easiest way to incorporate visuals, there are some things to take note of that will make it much more effective than just slapping an image you found on Google to your blog post (this is a no-no).

Any image you use for your business should meet each of these criteria:

  • High-resolution (no more grainy images)
  • Realistic (make the images relatable and avoid going heavy on the photo-shopping)
  • Colorful (image colors should mesh with your brand colors and set the mood for your content)
  • On-brand (the images you select are an extension of your brand and should be consistent everywhere they show up)

Once you know what type of images you’re looking for, you can access them on a number of sites. Keep in mind that every image you come across is not available for free use and by using it anyway, you could open yourself up to copyright infringement. Ask for permission or check out places to get copyright-free images (but make sure to read through the rules for use on each site).

Where to find copyright-free images

Free sites:

  • Pixabay
  • StockSnap
  • Unsplash

Paid sites:

  • Getty Images
  • Twenty 20
  • Shutterstock

Or you can always take your own photos to use or hire someone to capture them for you.

How to use the images you find

According to marketing influencer, Jeff Bullas, articles with images get 94% more total views.

So you’ll want to use the images you find in your blog posts, social media updates and on your website. To make them even more likely to bring in traffic, use SEO tactics.

Name your image something appropriate and relevant like “crop pests” rather than “IMG 9009”. This is called an “alt tag” and provides text for search engines to help your ranking.
Make sure your images are optimal file size so as not to slow down your website and hurt your search engine ranking.

Don’t add an image just to have one, make sure it’s relevant and contributes to your content.

To wrap up…

We live in an increasingly visual world and it’s crucial that you use that to your advantage. Take your infographics, videos, and images and add them to your content— it will enhance the overall experience for your prospective clients.

So, how will you catch the eye of your ideal customer?

Still unsure?

Contact AKC Marketing to see how we can help you stand out in a crowded marketplace with stunning visuals.

marketing campaign video visuals

At AKC Marketing we honestly assess the perception of your company. We push to market you above your competition. We do this by igniting your inner brand - focusing on what your true value to the marketplace is. To make it impossible to be ignored in your industry.
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