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Ideas worth stealing from CONEXPO-CON/AGG

By Todd Versteeg

Media Relations Supervisor

whynnCONEXPO-CON/AGG is one of the largest trade shows in the world and it's happening right now in Las Vegas, NV. Exhibitors have been busy for the last several years preparing for the 130,000 people that will be walking the show floor. Whether you're exhibiting at a show the size of this one, or your company is participating in a small regional show, you want to stand out and here are few of the ways exhibitors did it at CONEXPO-Con/Agg.

It starts with signage that gets people's attention and draws them into the booth.

Cheveron pulleyMarriot John Deere DoorsTerex

Liebherr and JCB

 

Of course booths come in many shapes and sizes. At a show like this, many outdoor exhibitors will create their own buildings, which is great for meetings and giving customers a place to get out of the heat.

Sany robot

 

 

 

 

Now let's get them to stop by. No one can walk by a transformer without stopping.

 

 

 

Drill

 

 

A strong man competition is another great way to attract a crowd.

JCB

 

 

 

 

Or you could create a stage for a product overview.

 

Monitor

 

 

 

This year's show had scenes everywhere the eye can see.

 

Wheeler System Guy

 

 

 

 

If you need an extra hand - you could always bring a guy like this. He doesn't take a lot of breaks and can interact with customers.

 

 

People shoe

 

How do to keep them there? How about a shoe shine!

Did you know the average show attendee will walk around 8 miles a day?

 

 

Chances are, your next show isn't the size of this one. Keep in mind all these ideas are scalable. The important thing is that you are thinking about your customers, the competition and what will make you stand out at your next trade show.

At AKC Marketing we honestly assess the perception of your company. We push to market you above your competition. We do this by igniting your inner brand - focusing on what your true value to the marketplace is. To make it impossible to be ignored in your industry.
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