AKC Marketing is proud to have donated time and talent to help the Iowa Junior Hereford Association update their logo.

Surveys. They can be a great resource for gathering information and making informed marketing decisions. Or they can lay an egg.

Euphemisms first surfaced to help people deal with touchy subjects that were difficult to talk about. Before long, they morphed into corporate buzzwords that expanded and took over our vocabulary until our everyday conversations started sounding like they were taking place on another planet:

We hear about people who are considered slackers and how that can impair their careers. But what about workaholics? Can “working too hard” be a bad thing? Small business expert Tina Samuels* explored the possibilities.

We can all learn from Leo. Still.
Leo Burnett is an American advertising icon and founder of Leo Burnett Company, Inc., aka Leo Burnett Worldwide.

Three AKC Marketing staffers – Ann Marie Edwards, public relations manager; Amanda Greteman, senior graphic designer, and Tom Sacco, senior copywriter attended a special monthly NAMA meeting, May 8.

A client/agency relationship is like a marriage: each party flourishes when the connection is healthy and strong.

In order to meet the growing demands of clients, we recently expanded our merchandise display area at AKC Marketing.

AKC Marketing has an opening on its account service team. As an account executive, you will work directly with our B2B agriculture clients to help plan and execute marketing plans. You work with clients to manage budgets, develop project briefs, manage schedules and buy media.

Description
As a Senior Graphic Designer you will be responsible for developing strong conceptual solutions that are executed across various mediums (print, digital, interactive, etc.) targeting various audiences, from concept through completion. In this position, you will blend technology and creative to contribute to the agency’s efforts. You will collaborate with clients and internal teams to ensure that creative solutions meet project objectives.

Every year the Super Bowl is played to determine the NFL champion, and for these two teams and their fan bases, it's the biggest day of the year. As for the other 30 teams, the biggest day of their year comes some three months later, at the NFL Draft. The event has continuously gained popularity throughout the years and for good reason. While there are hundreds of factors that go into running a successful franchise, there is one element that few analysts will dispute. The good teams draft well.

CONEXPO-CON/AGG is one of the largest trade shows in the world and it's happening right now in Las Vegas, NV. Exhibitors have been busy for the last several years preparing for the 130,000 people that will be walking the show floor. Whether you're exhibiting at a show the size of this one, or your company is participating in a small regional show, you want to stand out and here are few of the ways exhibitors did it at CONEXPO-Con/Agg.

Owners Scott Clem and Jim Oglesby are out and about at CONEXPO/CONAGG, in Las Vegas, this week! Yesterday, they stopped by the Terex booth to help out with a painting. Stay tuned for a post on trade show ideas you should steal for your next big event, brought to you by AKC Media Relations Supervisor, Todd Versteeg.

AKC Marketing recently received a merit award in the Best of NAMA Awards for the Latham Seed Guide App. Thank you, NAMA! The app was a great experience for us.

AKC Marketing attended the Iowa Wild hockey game last Friday night. For a few of us, this was our first hockey game. Good food, good people and a great view - it was an overall wonderful adventure. Thank you to Mark Gelbman for the invite!

Fantasy football is over and here are the winners of our annual AKC Marketing league. Congratulations to Jamie Thomassen on her big win!
In case you were wondering, that is certainly not our Creative Director holding a photo of Nicole Christoph's face so perfectly in front of his own. Definitely not.

Did you know that the proper name for "sun dogs" is actually parhelion? Fun facts. We're still going to call them our AKC sun dogs though, because that's more fun. Thanks to our Creative Director, Brent Thomsen, for this glorious photo!