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As your prospects move down the sales funnel past the Consideration stage, how do you lock them in to choosing your business? Without a strategy, you might be losing potential customers and not even know it.
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Before you market your products or services and sometimes before you even create them, you have to intimately know your prospects and customers. This is known as creating a “buyer persona.”
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Choosing a marketing agency is one of the toughest decisions a growing business can make. You need someone to partner with the expertise to grow your vision.
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How do you get more people to look forward to hearing from you and to choose your products or services? It starts with knowing your customer.
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Just having content isn't enough. You need to optimize and strategize to get the results you need.
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Build a relationship with your reader, personalize and automate your message. Read more.
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The New Year is here, and the world of social media is changing faster than ever. What’s in store for 2017? Read on to learn about a few trends we have our eye on.
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We want to encourage people to give more thanks this year.
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AKC took home the best-of-show for the Specialty Audiences category with its “Heritage Tractor Customer Acquisition Campaign” for John Deere Financial.
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AKC Marketing has acquired DWebware
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AKC Marketing is at the Farm Progress Show with our client Encirca Services. Stop and learn more about Encirca at the DuPont Pioneer tent.
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AKC Marketing is looking for an individual to manage day-to-day public relations for multiple accounts.
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The AKC Marketing drone arrived today and not a minute too soon. We already have several projects planned with our clients involving the drone.
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AKC Marketing is proud to have donated time and talent to help the Iowa Junior Hereford Association update their logo.
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Surveys. They can be a great resource for gathering information and making informed marketing decisions. Or they can lay an egg.
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Euphemisms first surfaced to help people deal with touchy subjects that were difficult to talk about. Before long, they morphed into corporate buzzwords that expanded and took over our vocabulary until our everyday conversations started sounding like they were taking place on another planet:
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We hear about people who are considered slackers and how that can impair their careers. But what about workaholics? Can “working too hard” be a bad thing? Small business expert Tina Samuels* explored the possibilities.
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We can all learn from Leo. Still.
Leo Burnett is an American advertising icon and founder of Leo Burnett Company, Inc., aka Leo Burnett Worldwide. |
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Three AKC Marketing staffers – Ann Marie Edwards, public relations manager; Amanda Greteman, senior graphic designer, and Tom Sacco, senior copywriter attended a special monthly NAMA meeting, May 8.
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A client/agency relationship is like a marriage: each party flourishes when the connection is healthy and strong.
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