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April 5, 2021 by Cole At AKC Marketing, we like to talk about the “big brand.” But what is the big brand? Why is a distinctive brand important in today’s marketplace?
Brent Thomsen, Creative Director at AKC Marketing, understands the importance of a brand and how a well-focused, unique brand can enhance the overall customer experience. According to HubSpot, a brand helps distinguish one organization from another. Typically comprised of a name, tagline, logo, brand voice and more, the brand also refers to the overall customer experience. Read more marketing campaign AKC Marketing Brand Brand Management Branding |
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May 8, 2014 by Team AKC Every year the Super Bowl is played to determine the NFL champion, and for these two teams and their fan bases, it's the biggest day of the year. As for the other 30 teams, the biggest day of their year comes some three months later, at the NFL Draft. The event has continuously gained popularity throughout the years and for good reason. While there are hundreds of factors that go into running a successful franchise, there is one element that few analysts will dispute. The good teams draft well. Read more
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