In a recent blog, we discussed how to manage your brand and enhance the overall customer experience. Having a well-focused, unique brand is important. Your brand is the overall personality of your business and the promise it makes to customers.

Once your brand has been established, fostering awareness and building up the public’s perception of that brand comes next. Brand awareness is the familiarity and recognizability of your brand with your target audience. Establishing brand awareness is crucial when marketing and promoting your company and products, especially in early stages of a business. Read more

At AKC Marketing, we like to talk about the “big brand.” But what is the big brand? Why is a distinctive brand important in today’s marketplace?
Brent Thomsen, Creative Director at AKC Marketing, understands the importance of a brand and how a well-focused, unique brand can enhance the overall customer experience.
According to HubSpot, a brand helps distinguish one organization from another. Typically comprised of a name, tagline, logo, brand voice and more, the brand also refers to the overall customer experience. Read more

Whether you’re a marketer tasked with writing content for a client or you’re a business owner cranking out your own content, there is a huge mistake you could be making—completely ignoring your brand voice.

If you want a fairly simple way to differentiate your business in an overcrowded, competitive market by just being yourself, then you have to find your (brand) voice.

To avoid your marketing content being as boring as a 90-minute college lecture, you want to think of your business or client’s business as a person. People buy from other people, especially people with a personality. Read more