In a recent blog, we discussed how to manage your brand and enhance the overall customer experience. Having a well-focused, unique brand is important. Your brand is the overall personality of your business and the promise it makes to customers.

Once your brand has been established, fostering awareness and building up the public’s perception of that brand comes next. Brand awareness is the familiarity and recognizability of your brand with your target audience. Establishing brand awareness is crucial when marketing and promoting your company and products, especially in early stages of a business. Read more

At AKC Marketing, we like to talk about the “big brand.” But what is the big brand? Why is a distinctive brand important in today’s marketplace?
Brent Thomsen, Creative Director at AKC Marketing, understands the importance of a brand and how a well-focused, unique brand can enhance the overall customer experience.
According to HubSpot, a brand helps distinguish one organization from another. Typically comprised of a name, tagline, logo, brand voice and more, the brand also refers to the overall customer experience. Read more