REL Productions has more than 25 years of experience producing award-winning videos that capture important stories for their customers. The video production company collaborates with its clients through iconik, a smart media management solution that allows key stakeholders to select the most eye-catching imagery and perfect music for their videos.

Rod Reding is a seasoned producer and editor for REL Productions. While he serves his customers by creating videos for marketing, sales, and education, he also helps clients manage their media libraries. Read more

We get it. Trying to catch the attention of a prospective customers gets harder every day. Competing for attention gets exhausting for marketers and customers. That is why you, as a company, need to employ multiple methods in order to grab the attention of your next customer. Another method you can add to your utility marketing belt is storytelling.

Storytelling allows a prospective customer to identify more emotionally with your company, product or service. We say more emotionally because people are already emotional buyers. Telling a good story gets people to stop, read and identify. They might buy, they might not. They may also share your story to their friends. Having a good story jump-starts discussion and get those emotions churning. Storytelling is a tool every business can use. Plus, storytelling can break up the mundaneness of any other type of marketing you are currently doing. Read more