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Digital Marketing

You’re interesting people who provide valuable products or services that everyone wants and needs. So, it only makes sense that your customers want to hear from you as frequently as possible, right?

Alas, as any enthusiast of spicy foods can attest, it is possible to have too much of a good thing. Bombard your clients’ inboxes with offer after offer, promotion after promotion, and you might start to wear out your welcome, no matter how good your intentions. Read more

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Video is a great way to market any brand or product. The average user now spends more than 100 minutes each day watching online video content, and the rise of platforms like TikTok will most likely increase that number in coming years. TikTok has more than a billion users worldwide, and more than 90% access the platform on a daily basis, spending an average of 52 minutes on the video platform. Read more

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With current and prospective customers being constantly bombarded by advertisements, and beginning to identify more with brands than products, marketers are having to stay one or more steps ahead of everyone else when trying to stand out and catch someone’s attention. Print advertising, video marketing and billboards, while still effective, have been around for decades. And while not a new type of marketing, experiential marketing is being utilized more and more by marketers in order to grab customers’ attention and reel them in. Read more

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Between posting on social media and binging the latest Netflix series, your potential customer can sometimes be viewed as the un-dead. So what is the best way to reach multiple audiences across various social media platforms? Read more

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With the world becoming more connected by the day, the frequency with which customers and companies are interacting is increasing. Gone are the days of customer service representatives only handling customer complaints, salespeople only dealing with sales and marketers only making posters or ads. With social media, website chat windows, phone hotlines and more, customers have more ways to ask questions, access information and interact with your business than ever before. This interconnectivity and ease of access means that everyone in your company will most likely be asked a question about your products or services at some point. Read more

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As the world ground to a halt at the beginning of the COVID-19 pandemic, many companies were left scrambling to find backup plans for their events. Each year, thousands of trade shows and other in-person gatherings take place. These events are vital for businesses, and the pandemic shut them all down.

Guess what. AKC Marketing was one of those companies scrambling to find a plan B. The good news is, we have a lot of tools at our disposal and were quickly able to figure out how to use them just a bit differently in order to keep our clients’ marketing plans on track. Here are a few things we learned in a world without handshakes. Read more

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At AKC Marketing we honestly assess the perception of your company. We push to market you above your competition. We do this by igniting your inner brand - focusing on what your true value to the marketplace is. To make it impossible to be ignored in your industry.
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