As an agency, we understand how much data you are sifting through in order to find prospective clients that will turn into customers. While finding the right prospect is a numbers game, you can also use a marketing qualified lead (MQL) system to identify those prospects more likely to purchase your product or service. HubSpot defines an MQL as a lead who has been deemed more likely to become a customer compared to other leads. This qualification is based on web pages visited, what has been downloaded and other similar engagement with the business’s content. The tools employed to help identify and move along MQLs are called lead magnets. Read more

What was the open rate of your last email? Was it what you were hoping for? If you’re like most email marketers or business owners who rely on email, you check your open rates regularly. For some, panic may set in if every time you send an email, your open rates fall.

You wonder if you’ve lost your touch or maybe it’s the crazy times we’re living in.

But what if subscribers keep ignoring your emails— should you stop emailing? Does it mean email marketing is dead?

Trust us when we say, email is still working. Think about it—your email address is your ticket to just about anywhere online. Which means you need to figure out why your open rates are tanking— and that’s what we’re going to help you with today. Read more