As smartphones reshape the way we interact with the world, video has become the medium du jour for marketers and business owners alike.
The easiest way to accomplish this is by creating a bond with your audience. Does the audience feel something when seeing your latest video? Is an emotion triggered when someone sees your message or an image? If not, you might be getting overlooked, forgotten or even downright ignored.
It’s a tough challenge to overcome without an easy solution or decades of best practices from which to draw inspiration. So why not crack a joke? Read more

In a recent blog, we touched on Marketing Qualified Leads (MQL) when discussing lead magnets. Now it’s time to talk about Quality Leads. There are many ways to gauge Marketing Qualified Leads. Likewise, there are many ways to gauge Quality Leads. We know you’re busy, so we will make this easy. To identify and maintain Quality Leads, we recommend one simple task: Read more

A home page without a story or a reason to stick around could mean your marketing efforts are falling flat. The home page is the hub of your marketing message. If that message is incoherent or mixed, it can be difficult for your salespeople to do their job. A messy home page can also mean your marketing emails won’t resonate with the people on your list.
No matter the status of your home page, there is always room for improvement. Follow these eight critical components of high-converting home pages and transform your site from a quick exit to a mainstay in web traffic. Read more

Digital marketing isn't optional anymore, but how do you determine what's providing the best ROI for your business? Read more