You’re interesting people who provide valuable products or services that everyone wants and needs. So, it only makes sense that your customers want to hear from you as frequently as possible, right?

Alas, as any enthusiast of spicy foods can attest, it is possible to have too much of a good thing. Bombard your clients’ inboxes with offer after offer, promotion after promotion, and you might start to wear out your welcome, no matter how good your intentions. Read more

Social Media use tends to spike around the Holidays (Nov.-Dec.) as more people are at home and on their phones. In fact, Facebook reports that it has seen a posting increase of 26% during that time frame. But does that increase in posting and engagement carryover to some of the smaller holidays? Let’s find out! Read more

Between posting on social media and binging the latest Netflix series, your potential customer can sometimes be viewed as the un-dead. So what is the best way to reach multiple audiences across various social media platforms? Read more

With the world becoming more connected by the day, the frequency with which customers and companies are interacting is increasing. Gone are the days of customer service representatives only handling customer complaints, salespeople only dealing with sales and marketers only making posters or ads. With social media, website chat windows, phone hotlines and more, customers have more ways to ask questions, access information and interact with your business than ever before. This interconnectivity and ease of access means that everyone in your company will most likely be asked a question about your products or services at some point. Read more

You can't avoid social media and be a competitor in 2019. You need a strategy and to pick the best platforms for your content. Find out why a less-is-more approach could be the best social media strategy. Read more