You’re interesting people who provide valuable products or services that everyone wants and needs. So, it only makes sense that your customers want to hear from you as frequently as possible, right?

Alas, as any enthusiast of spicy foods can attest, it is possible to have too much of a good thing. Bombard your clients’ inboxes with offer after offer, promotion after promotion, and you might start to wear out your welcome, no matter how good your intentions. Read more