We get it. Trying to catch the attention of a prospective customers gets harder every day. Competing for attention gets exhausting for marketers and customers. That is why you, as a company, need to employ multiple methods in order to grab the attention of your next customer. Another method you can add to your utility marketing belt is storytelling.

Storytelling allows a prospective customer to identify more emotionally with your company, product or service. We say more emotionally because people are already emotional buyers. Telling a good story gets people to stop, read and identify. They might buy, they might not. They may also share your story to their friends. Having a good story jump-starts discussion and get those emotions churning. Storytelling is a tool every business can use. Plus, storytelling can break up the mundaneness of any other type of marketing you are currently doing. Read more

In Part One of our 15 Engaging Blog Posts You Can Write, we outlined the first six types of posts. We tried to prevent our blog from getting too long-winded, while offering many different ideas for you. Generating content ideas is not always easy and sometimes you hit a roadblock of creativity – we’ve all been there. Read more

As a business, blogging regularly can get tiresome. Running out of topics and content ideas is very common. Keep in mind that not every blog has to be product focused. Weaving in a mix of employee and customer stories or even industry-related topics can give your blog page a refresh and spread out content. Connect with your audience through storytelling and help the audience grow closer to your business.

Many different topics can be used by your business to attract customers. Using a variety of blog topics will draw in a variety of customers. Read more