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February 25, 2022 Video is a great way to market any brand or product. The average user now spends more than 100 minutes each day watching online video content, and the rise of platforms like TikTok will most likely increase that number in coming years. TikTok has more than a billion users worldwide, and more than 90% access the platform on a daily basis, spending an average of 52 minutes on the video platform. Read more
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August 26, 2021 by Cole As smartphones reshape the way we interact with the world, video has become the medium du jour for marketers and business owners alike.
The easiest way to accomplish this is by creating a bond with your audience. Does the audience feel something when seeing your latest video? Is an emotion triggered when someone sees your message or an image? If not, you might be getting overlooked, forgotten or even downright ignored. It’s a tough challenge to overcome without an easy solution or decades of best practices from which to draw inspiration. So why not crack a joke? Read more marketing company video how to make videos humor humor in video making videos marketing ROI video video marketing |
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April 28, 2021 by Cole Have you ever wondered if your audience is actually hearing what your company is saying? If you think your current marketing efforts are being ignored and are looking for a way to interrupt what has now become the norm, then utilizing video may be the way to go.
According to Wistia, 68% of people say they prefer to learn about a new product or service by watching a short video. Additionally, 92% of marketers using video say it’s an important part of their marketing strategy. Read more |
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January 29, 2021 by Cole AKC Marketing earned nine awards at the 2020 National Agri-Marketing Association (NAMA) Best of award show on January 28, 2021. AKC won six first-place and three merit awards. First-place honors were awarded in Advertorial, Direct Mail, Billboard, Virtual Event, A/V Feature and Social Tactic categories. Read more
marketing campaign Marketing NAMA online marketing video marketing |
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January 22, 2021 by Cole Rod Reding, Producer and Editor at REL Productions, has spent decades working in video production. In that time, video technology has changed drastically, as has the mediums of distribution. Rod has been there every step of the way, implementing cutting-edge techniques and equipment into his work.
That experience gives him a unique vision into today’s use of video, as well as some ideas about where video technology will take us in the future. Read more Digital digital marketing ROI Marketing Video video marketing |
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October 27, 2020 REL Productions has more than 25 years of experience producing award-winning videos that capture important stories for their customers. The video production company collaborates with its clients through iconik, a smart media management solution that allows key stakeholders to select the most eye-catching imagery and perfect music for their videos.
Rod Reding is a seasoned producer and editor for REL Productions. While he serves his customers by creating videos for marketing, sales, and education, he also helps clients manage their media libraries. Read more Asset management Case study Video management video marketing |