As the world ground to a halt at the beginning of the COVID-19 pandemic, many companies were left scrambling to find backup plans for their events. Each year, thousands of trade shows and other in-person gatherings take place. These events are vital for businesses, and the pandemic shut them all down.

Guess what. AKC Marketing was one of those companies scrambling to find a plan B. The good news is, we have a lot of tools at our disposal and were quickly able to figure out how to use them just a bit differently in order to keep our clients’ marketing plans on track. Here are a few things we learned in a world without handshakes. Read more