Whether you’re a marketer tasked with writing content for a client or you’re a business owner cranking out your own content, there is a huge mistake you could be making—completely ignoring your brand voice.

If you want a fairly simple way to differentiate your business in an overcrowded, competitive market by just being yourself, then you have to find your (brand) voice.

To avoid your marketing content being as boring as a 90-minute college lecture, you want to think of your business or client’s business as a person. People buy from other people, especially people with a personality. Read more

When a prospective customer reads your marketing, they need to connect with what they’re reading. This connection will give you an edge when it comes time for that customer to decide. The company that answers the question, “Who understands me the best?” is the company that will more often win the business. Read more