Menu
Close
Amanda Greteman Brent Thomsen Laurie DePhillips Scott Holton
Close
Our Work Company Services Contact
Articles by Cole

On a scale of 1 to 10 (1 being not great and 10 being exceptional), how are your content marketing efforts going so far this year? If they aren’t where you’d like them to be, might we suggest incorporating video into your marketing strategy?
If you are already stretched pretty thin and at max capacity, you might be thinking, “what’s the point?” Well, do we have news and insight for you!
A whopping 70% of B2B buyers watch videos along their path to purchase. Now, before you go off and create more content for the sake of content, we’ll give you five valuable reasons to make it part of your business’s marketing strategy. Read more

marketing customer video

When a prospective customer reads your marketing, they need to connect with what they’re reading. This connection will give you an edge when it comes time for that customer to decide. The company that answers the question, “Who understands me the best?” is the company that will more often win the business. Read more

blogging Copy customer focus Marketing Writing

In Part One of our 15 Engaging Blog Posts You Can Write, we outlined the first six types of posts. We tried to prevent our blog from getting too long-winded, while offering many different ideas for you. Generating content ideas is not always easy and sometimes you hit a roadblock of creativity – we’ve all been there. Read more

blogging customer focus marketing storytelling

As a business, blogging regularly can get tiresome. Running out of topics and content ideas is very common. Keep in mind that not every blog has to be product focused. Weaving in a mix of employee and customer stories or even industry-related topics can give your blog page a refresh and spread out content. Connect with your audience through storytelling and help the audience grow closer to your business.

Many different topics can be used by your business to attract customers. Using a variety of blog topics will draw in a variety of customers. Read more

blogging customer focus marketing storytelling

In these uncertain times, business owners have had to adapt, and many are in new territory as they continue serving their clients. For many, this includes conducting client meetings virtually.

If you’re used to having in-person face time with clients, this can be an adjustment. However, it doesn’t have to be difficult — especially if armed with these five practical ideas to help improve your virtual client meetings.
Read more

business social media virtual meetings zoom meetings

Negative comments about your business are going to happen eventually. While it may be soothing to believe it won't happen, the reality is that our ultra-connected world makes it easy for us to share our opinion on anything. Rather than dread it, this inter-connected, social media-driven world can be an opportunity to better manage and counter negative feedback. Read more

business social media social listening social monitoring

Digital marketing isn't optional anymore, but how do you determine what's providing the best ROI for your business? Read more

digital marketing budget digital marketing ROI marketing ROI online marketing

1
At AKC Marketing we honestly assess the perception of your company. We push to market you above your competition. We do this by igniting your inner brand - focusing on what your true value to the marketplace is. To make it impossible to be ignored in your industry.
Subscribe via email Enter your email address to get blog updates in your inbox.

Send us a message

Want to learn more? Complete our form and a member of our team will contact you within one business day to gather more information.


Web Design by DWebware