As an agency, we understand how much data you are sifting through in order to find prospective clients that will turn into customers. While finding the right prospect is a numbers game, you can also use a marketing qualified lead (MQL) system to identify those prospects more likely to purchase your product or service. HubSpot defines an MQL as a lead who has been deemed more likely to become a customer compared to other leads. This qualification is based on web pages visited, what has been downloaded and other similar engagement with the business’s content. The tools employed to help identify and move along MQLs are called lead magnets. Read more