Pivot Bio


Predictability Reimagined

Plant More Predictability

Pivot Bio has transformed the way farmers think about nitrogen and the introduction of the new Pivot Bio PROVEN® 40 On-Seed has taken it to the next level.

One of the oft-used taglines of Pivot Bio products revolves around the idea of predictability. With the new On-Seed product giving farmers a way to plant seed with Pivot Bio PROVEN® 40 already applied, AKC needed a way to quickly convey that idea.




The Opportunity

Farming is unpredictable. Combining the predictable nature of Pivot Bio products with the new On-Seed application of Pivot Bio PROVEN® 40 can really set the product apart from anything else on the market.

The Implementation

By capitalizing on the On-Seed nature of the new Pivot Bio PROVEN® 40 OS, AKC Marketing was able to talk about the predictability of the product while also letting the reader know that it could be planted without any need for extra equipment in just three words: Plant More Predictability

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