With a staff that includes several former newspaper editors, AKC Marketing knows what it takes to write a compelling, concise and creative news release that will be well-received by news outlets far and wide.
AKC Marketing specializes in conveying the message the client wants to tell, including Corteva Agriscience, which entrusts AKC to write and distribute some of its most critical information.
Corteva Agriscience was recently named one of America's Most Responsible Companies, and entrusted AKC to write about the achievement and how its work throughout the company led to the recognition.
In 2021, Coteva Agriscience release its Sustainability and Environmental, Social and Governance report, which highlights the company's transparency efforts and outlines how its innovations drive progress in the industry. These efforts led to the company being named as one of the Most Just Companies of 2022 and Most Responsible Companies of 2023. AKC worked to weaved these stories together into a compelling story worthy of media coverage.
AKC used existing resources, a wealth of intrinsic company knowledge and interviews to craft the story of Corteva Agriscience being recognized for its sustainability efforts, not just in its industry, but across all companies.
Not only was the first draft submitted to the client in less than a day, but it was received with almost no edits and distributed shortly after, sent to trade media in the science, technology and food industries.
Nearly 150 different media outlets picked up the story.
The reach of those outlets surpasses 33 million people.
The quick turn request was competed in less than a day.