Pushing Forward

In celebration of June Dairy Month, Lely unofficially declared it “Juno” Dairy Month.

AKC helped develop a direct mail campaign with an interactive “slide mailer” promoting the Lely Juno 150 and Juno 100 automatic feed pushers. Not only did the piece highlight and visually show how the Juno automatic feed pushers move, but also included a $500 cash back voucher incentive, as well as a QR code linking to video testimonials of actual Juno owners.