Pivot Bio

Search Engine Marketing

Boost Online Success

Boost Online Success

Search engine marketing is one of the most cost-effective, efficient ways to increase contacts, generate sales and build your brand. This is done through keyword marketing and pay-per-click advertising (PPC). Ideally, SEO and SEM work hand-in-hand, because successful SEM campaigns drive high-quality traffic to your site, boosting your website's ranking. SEM services AKC can offer includes:

  • Video promotion
  • Google search
  • Keyword and topic research
  • Competitor analysis

Working in harmony with our SEO work, we consistently coordinate SEM for our client Pivot Bio throughout the year.

The Opportunity

Pivot Bio, a soil microbe developer, recently launched a new website. Working in conjunction with improving their SEO, we utilized SEM to help drive traffic to their website, build their online brand and reach a specific audience.

The Implementation

Through SEM best practices, we conduct pay-per-click advertising campaigns promoting Pivot Bio's various projects, including Pivot Bio Originals, aired on RFDTV. These campaigns include video promotion, Google search, keyword topic research and competitor analysis.

The Results

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22,558,025  

Impressions

Search Engine Marketing Impressions for PivotBio.com

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974,377  

Interactions

Search Engine Marketing has resulted in nearly a million engagements.

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115,178  

Clicks

More than 100,000 clicks to PivotBio.com were generated via Search Engine Marketing.
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