Pivot Bio

Search Engine Marketing

Boost Online Success

Boost Online Success

Search engine marketing is one of the most cost-effective, efficient ways to increase contacts, generate sales and build your brand. This is done through keyword marketing and pay-per-click advertising (PPC). Ideally, SEO and SEM work hand-in-hand, because successful SEM campaigns drive high-quality traffic to your site, boosting your website's ranking. SEM services AKC can offer includes:

  • Video promotion
  • Google search
  • Keyword and topic research
  • Competitor analysis

Working in harmony with our SEO work, we consistently coordinate SEM for our client Pivot Bio throughout the year.

The Opportunity

Pivot Bio, a soil microbe developer, recently launched a new website. Working in conjunction with improving their SEO, we utilized SEM to help drive traffic to their website, build their online brand and reach a specific audience.

The Implementation

Through SEM best practices, we conduct pay-per-click advertising campaigns promoting Pivot Bio's various projects, including Pivot Bio Originals, aired on RFDTV. These campaigns include video promotion, Google search, keyword topic research and competitor analysis.

The Results



Search Engine Marketing Impressions for PivotBio.com



Search Engine Marketing has resulted in nearly a million engagements.



More than 100,000 clicks to PivotBio.com were generated via Search Engine Marketing.

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