The Opportunity
How to tactfully tell a story about mental health, an invisible, yet very real problem.
Mental health affects everyone, and those that work in siloed areas, like trade workers and farmers are statistically more susceptible than the general public.
Telling the story of how this issue is addressed by a global company in a meaningful way was a challenge.
The Implementation
AKC Marketing coordinated this global stories through a series of interviews with both U.S.-based and Australia-based Corteva Agriscience employees.
Each person told their story about mental health, how it affected them and what they were doing to combat the stigma around talking about mental health.
The story was distributed locally in the U.S., but was so popular, it was picked up and shared globally by Corteva.
