Pivot Bio: The Ultimate Ranch Truck

Driving home a successful multi-channel campaign.

The Challenge

Pivot Bio sought an innovative way to capture farmer and rancher leads and drive sales. The campaign needed to engage the farming community, generate valuable leads, sustain interest, and support sales goals while building brand affinity in agriculture.

The solution

AKC Marketing used strategic partnerships and influencers to broaden the reach and appeal of the multi-channel campaign, while also increasing engagement.  

Content Created and Amplified

Weekly content from the Ranch Truck build, pushed by Sparks Motors and influencers, skyrocketed YouTube views to over 1 million in 4 weeks. Social media engagement surged through the “Vote for Your Favorite Features” campaign.
Smart-phone-hand-URT-Post
URT-Dave-Hans-1920

The solution

AKC Marketing used strategic partnerships and influencers to broaden the reach and appeal of the multi-channel campaign, while also increasing the engagement.  

 

Content Created and Amplified

Weekly content from the Ranch Truck build, pushed by Sparks Motors and influencers, skyrocketed YouTube views to over 1 million in 4 weeks. Social media engagement surged through the “Vote for Your Favorite Features” campaign.
Smart-phone-hand-URT-Post
URT-Dave-Hans-1920

Cause Driven

Partnering with the John Wayne Cancer Foundation aligned Pivot Bio with a recognizable brand, increasing credibility and raising awareness for skin cancer prevention.

 
PB_1429_BTB_social_V01_1080x1080

The campaign employed diverse tactics to maximize farmer engagement:
URT COLLAGE

The Results
3900000

Estimated revenue for 2022 – 2024

1000000

YouTube episode views

129049

Landing page form views