As smartphones reshape the way we interact with the world, video has become the medium du jour for marketers and business owners alike.
The easiest way to accomplish this is by creating a bond with your audience. Does the audience feel something when seeing your latest video? Is an emotion triggered when someone sees your message or an image? If not, you might be getting overlooked, forgotten or even downright ignored.
It’s a tough challenge to overcome without an easy solution or decades of best practices from which to draw inspiration. So why not crack a joke? Read more

Rod Reding, Producer and Editor at REL Productions, has spent decades working in video production. In that time, video technology has changed drastically, as has the mediums of distribution. Rod has been there every step of the way, implementing cutting-edge techniques and equipment into his work.
That experience gives him a unique vision into today’s use of video, as well as some ideas about where video technology will take us in the future. Read more

On a scale of 1 to 10 (1 being not great and 10 being exceptional), how are your content marketing efforts going so far this year? If they aren’t where you’d like them to be, might we suggest incorporating video into your marketing strategy?
If you are already stretched pretty thin and at max capacity, you might be thinking, “what’s the point?” Well, do we have news and insight for you!
A whopping 70% of B2B buyers watch videos along their path to purchase. Now, before you go off and create more content for the sake of content, we’ll give you five valuable reasons to make it part of your business’s marketing strategy. Read more

If you're worried about your content getting lost in the shuffle, it's time to learn how visuals can help your words stand out and above the rapid flow of content online. Read more