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Get More Mileage From Your Silage

Pivot Bio wanted to promote a recent study that showed Pivot Bio PROVEN® 40 usage was providing silage growers with the same great silage quality, just more of it. To do so, a series of customer testimonial videos were created, highlighting the advantages of using the nitrogen-producing microbes on a silage crop.

The Opportunity

Let farmers know that they could get more feed in the bunk with the only predictable nitrogen on the market. Silage treated with PROVEN® 40 averaged nearly 2 full tons more per acre than the untreated check, giving growers a 2.6 to 1 return on their investment.

The Implementation

A video direct mailer and landing page with video testimonial content from farmers who used Pivot Bio PROVEN® 40 on their silage helped convey the message.

The overall tone was that the results speak for themselves. Growers were invited to hear how PROVEN® 40 resulted in more milk and beef per acre for silage farmers.

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