Game Time

Working with local Pioneer seed dealers, AKC Marketing helped coordinate and develop a campaign with Chad Greenway, retired All-Pro linebacker, as their spokesperson. Having grown up on a farm in South Dakota planting Pioneer seed, playing football for the Iowa Hawkeyes, then professional football in Minnesota, Chad was a natural fit. We produced a landing page that included a series of short, fun vignettes with Chad, and promoted them through social media outlets, as well as a series of localized print ads and billboards. www.pioneer.com/greenway