Pivot Bio wanted to promote a recent study that showed Pivot Bio PROVEN® 40 usage was providing silage growers with the same great silage quality, just more of it. To do so, a series of customer testimonial videos were created, highlighting the advantages of using the nitrogen-producing microbes on a silage crop.
Let farmers know that they could get more feed in the bunk with the only predictable nitrogen on the market. Silage treated with PROVEN® 40 averaged nearly 2 full tons more per acre than the untreated check, giving growers a 2.6 to 1 return on their investment.
A video direct mailer and landing page with video testimonial content from farmers who used Pivot Bio PROVEN® 40 on their silage helped convey the message.
The overall tone was that the results speak for themselves. Growers were invited to click here to hear how PROVEN® 40 resulted in more milk and more beef per acre for silage farmers.