Pivot Bio


Silage Growers

Get More Mileage From Your Silage

Pivot Bio wanted to promote a recent study that showed Pivot Bio PROVEN® 40 usage was providing silage growers with the same great silage quality, just more of it. To do so, a series of customer testimonial videos were created, highlighting the advantages of using the nitrogen-producing microbes on a silage crop.

HubSpot Video


HubSpot Video

The Opportunity

Let farmers know that they could get more feed in the bunk with the only predictable nitrogen on the market. Silage treated with PROVEN® 40 averaged nearly 2 full tons more per acre than the untreated check, giving growers a 2.6 to 1 return on their investment.

The Implementation

A video direct mailer and landing page with video testimonial content from farmers who used Pivot Bio PROVEN® 40 on their silage helped convey the message.

The overall tone was that the results speak for themselves. Growers were invited to click here to hear how PROVEN® 40 resulted in more milk and more beef per acre for silage farmers.

< Previous: Storytelling                            Next: Blogs >