The way to dairy

The way to dairy™ is a campaign developed for Lely North America to focus on the users of their products – the dairy farmer – and what it means as a way of life. We collected photography and actual testimonials from various locations throughout North America to capture Lely customers on working dairy farms. By using the fully automated Lely products on their dairys, farmers can more successfully manage their operation, while maintaining time for a personal life.